Privacy Policy

Information you provide directly: When you order a lab test, create an account, or contact us, we may collect your name, email address, phone number, date of birth, mailing address, and payment information.

Health information: As a healthcare-related service, we may collect health information you voluntarily provide, including information related to your health history, symptoms, and lab results. This information is treated as protected health information (PHI) under applicable law.

Automatically collected information: When you visit our Site, we may automatically collect certain technical information such as your IP address, browser type, operating system, referring URLs, and pages visited. This information is collected through cookies and similar tracking technologies.

Payment information: Payment transactions are processed by Stripe, a third-party payment processor. We do not store your full credit card number on our servers. Please review Stripe's privacy policy at stripe.com/privacy.

We use the information we collect to:

• Process and fulfill your lab test orders
• Communicate with you about your orders, results, and account
• Provide clinical review and follow-up by our medical team
• Send transactional and service-related communications
• Improve our Site and services
• Comply with legal obligations
• Prevent fraud and ensure the security of our platform

We do not sell your personal information to third parties. We do not use your health information for advertising targeting purposes.

Reverse Medical takes the privacy of your health information seriously. To the extent that we function as a covered entity or business associate under the Health Insurance Portability and Accountability Act (HIPAA), we handle your protected health information (PHI) in accordance with HIPAA's Privacy Rule and Security Rule.

We use and disclose PHI only as permitted or required by law, including for treatment, payment, and healthcare operations purposes. We do not disclose your PHI to third parties for marketing purposes without your explicit authorization.

If you believe your health information has been handled improperly, you have the right to file a complaint with the U.S. Department of Health and Human Services Office for Civil Rights at hhs.gov/ocr.

We use cookies and similar tracking technologies to improve your experience on our Site. Cookies are small data files stored on your device. We use:

• Essential cookies: Required for the Site to function properly, including session management and security.
• Analytics cookies: Help us understand how visitors use our Site so we can improve it.

You can control cookie settings through your browser. Disabling cookies may affect the functionality of certain parts of our Site.

Facebook/Meta Pixel: We may use the Meta Pixel to measure the effectiveness of our advertising campaigns. The Meta Pixel collects anonymized data about page visits and actions. We do not pass health information or personally identifiable information to Meta through the Pixel.

We may share your information with:

• Lab partners: To fulfill your lab test order, we share necessary information with our laboratory partners (such as Ulta Lab Tests).
• Payment processors: Stripe processes payments on our behalf.
• Clinical staff: Our licensed medical professionals review your lab results as part of our service.
• Service providers: We may share information with trusted service providers who assist us in operating our Site and delivering our services, subject to confidentiality agreements.
• Legal requirements: We may disclose your information if required by law, court order, or governmental authority.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to legal retention requirements.
• Opt-out of marketing: Unsubscribe from marketing communications at any time by clicking "unsubscribe" in any email or contacting us directly.
• HIPAA rights: As a patient, you have rights under HIPAA including the right to access, amend, and receive an accounting of disclosures of your PHI.

To exercise any of these rights, please contact us at [email protected].

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your personal information, and the right to opt out of the sale of your personal information. We do not sell personal information.

To exercise your California privacy rights, contact us at [email protected].